ENS tokens are tradable for USD and other cryptocurrencies on crypto exchanges. It provides financial asset to the developers. They participate in pricing and protocol changing as well as managing funds just like company stakeholders. Since it is decentralized, it is not managed in a traditional hierarchical way.
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How does ENS work?
ENS runs similarly to the Internet’s DNS, in that it has a hierarchical system that allows the domain owner total control of any subdomains. So realsatoshi.eth can create wallet.realsatoshi.eth and email.realsatoshi.eth. Using an Ethereum wallet like MetaMask, you can visit manager.ens.domains to search for available domain names.
